For investors
Size a private company from outside the data room.
A modelled revenue figure with an explicit band, built from disclosure the company cannot edit, is a useful prior to walk into a conversation holding.
Products
12,000+
Tiers
14
Creatives
5.4M
Ceiling
$500K
The jobs
What you would actually use it for.
01
Estimate scale without access
Ad spend priced at real CPMs, converted at the share of revenue that kind of product spends on acquisition.
02
Check the story against the spend
A company describing hypergrowth while its thirty-day spend falls by half is a question worth asking.
03
Map a category quickly
Every advertiser in a tier, ranked, with combined spend and how much of it is still live.
04
Know what the number is not
The band is wide and the method is published in full, including the term carrying most of the variance.
In practice
Four steps, ten minutes.
- 1Find the company or its closest comparables
- 2Read the band width — it tells you how much evidence there is
- 3Check the spend curve for the last six months
- 4Read the method page before quoting any of it
Other readers
Who else uses it.
Find something worth building.
Find something
worth building.
12,000+ products, priced from their own advertising, all of them under $500K a month — the range a small team can actually enter.