Benchmarks
What the corpus says, not what a survey said.
Counted from 5.4M creatives and 12,000+ priced products. Nobody was asked to fill anything in, and the sample size is printed on every figure.
Creatives
5.4M
Median run
20d
Past 90 days
18%
Median band
8×
Creative
How long an ad actually lasts.
20 days
Median run length
Across 5,467 distinct creatives in the index.
18%
Survive past ninety days
963 of 5,467. The rest were switched off sooner.
4%
Median still-serving share
Of everything an advertiser has ever run. Most creative is tested and retired.
Where small software buys
Reach-weighted across every priced product.
Who it reaches
Age brackets, reach-weighted across the index.
By tier
What each category looks like.
| Tier | Products | Median est. | Combined 30d spend | Still live | Median band |
|---|---|---|---|---|---|
| Consumer subscriptions | 384 | $11.7K | $607,337 | 258/384 | 6× |
| AI media | 95 | $4K | $185,220 | 60/95 | 6× |
| Growth & marketing | 61 | $11.3K | $53,087 | 37/61 | 8× |
| Agents & assistants | 50 | $13.8K | $91,621 | 40/50 | 8× |
| Sales & billing | 32 | $18.7K | $24,766 | 26/32 | 8× |
| CPQ for installers | 1 | $379.6K | $3,599 | 1/1 | 8× |
| AI tutoring | 1 | $299K | $25,933 | 1/1 | 4× |
| Text-to-audio AI | 1 | $129.4K | $5,391 | 1/1 | 7× |
| Reputation automation | 1 | $104.4K | $990 | 1/1 | 8× |
| AI sales chat | 1 | $99.9K | $948 | 1/1 | 8× |
| Marketplace SEO | 1 | $85K | $806 | 1/1 | 8× |
| Dental practice ops | 1 | $66.7K | $633 | 1/1 | 8× |
| AI estimating | 1 | $59.2K | $562 | 1/1 | 8× |
| Local trade marketplace | 1 | $28.9K | $2,237 | 1/1 | 5× |
Sample sizes here are small — several tiers hold fewer than five products. They are printed rather than hidden, because a median of three is a fact about three companies.
Cost of reach
What a thousand impressions costs, by market.
CH
$14.20
GB
$11.80
LU
$10.87
IE
$10.50
NO
$10.10
DE
$10.05
DK
$9.80
NL
$9.40
AT
$9.20
SE
$9.10
FI
$8.90
FR
$8.40
BE
$8.10
IT
$7.20
ES
$6.80
Switzerland costs 3.7× what Romania does. Pricing a European advertiser at one blended rate is the most common way an estimate goes wrong.
Find something worth building.
Find something
worth building.
12,000+ products, priced from their own advertising, all of them under $500K a month — the range a small team can actually enter.