AKAnnabel Karmel

Kids recipe app with 1,500+ recipes for babies and toddlers

Pulling backConsumer subscriptionsMobile appSold to people#123 in the index

Est. MRR

$68.2K

30-day change

-17.5%

Live creatives

Band

$15.8K – $295.8K

Monthly ad spend

$5,915

-17.5%

14 months agothis month

Estimated revenue · band 4× wide

$68.2K

$15.8K$68.2K$295.8K

The floor and ceiling are what the model actually produced. They are not tidied, and the width is the most honest thing on this page.

At a glance

Creatives ever seen: 221
Still serving: 28 · 13%
Countries: 1
Total reach: 3.4M
Creative history: 407 days
Months of spend: 14

Audience

Who the spend reached.

By market

United Kingdom100%

By age

18-249%

25-3442%

35-4422%

45-546%

55-649%

65+12%

Gender and placement

11% male89% female

Placements

FacebookInstagramAudience NetworkMessengerThreads

Ad library

The rotation.

Distinct creatives, longest run first. The top one has been live 318 days.

STOPPED318d

Find in the freezer aisle and online

Here’s to winging weekdays! No time to cook? Stock-up on my award-winning freshly frozen kids meals to lighten the midweek load.

17K reach2025-07-18

STOPPED317d

Find in the freezer aisle and online

Kids dinner in FIVE The ultimate parenting hack, because weekdays are busy enough!

1.6K reach2025-07-18

STOPPED315d

Find in the freezer aisle and online

No mealtime dramas over here! Make tonight’s dinner a doddle with my little people pleasers – now with a new look!

157.4K reach2025-07-18

STOPPED274d

Find in the freezer aisle and online

Dinner in 5 mins? Yes please 🙌 Annabel's frozen meals save the day when cooking just isn’t on the cards. Choose from a Mild Chicken Tikka, Spag Bol, Chicken Pasta & Bolognese Mac & Cheese. Margot just loves them, Mum loves the stress-free dinners. Find them i

146.4K reach2025-08-28

RUNNING234d

Shop Now at Tesco

Delayed train derailed your day? My trusty kids-approved meals are on hand to get you back on track in 2.5 mins flat. No prep. No fuss. Just simple, tasty meals inspired by my cookbook recipes. Available exclusively at Tesco! A x 🛒✨

4.2K reach2026-01-07

STOPPED199d

7 DAY FREE TRIAL

⭐ Salmon Starfish ⭐ Packed with soft, nutritious ingredients like mashed potatoes and salmon, these crispy little bites are perfect for soothing sore gums while keeping your little one fuelled with essential nutrients. 👶🏼Suitable from 6 months+ ❄️Suitable fo

27.5K reach2025-07-18

STOPPED184d

Find in the freezer aisle and online

Tired of the teatime juggle? Let us take the stress off your plate with Annabel Karmel’s freezer-friendly award-winning meals inspired by kids’ all-time favourites. Packed with goodness. Full of flavour. Always a hit at the table. Find the range in store & onl

112.9K reach2025-11-26

STOPPED179d

Available exclusively at Tesco

New look. Same delicious taste. Your kids’ favourite meals are now even easier to spot in Tesco! ✅ Packed with veggie goodness ✅ LOW in salt + NO artificial colours or flavours ✅ Ready in 2.5 minutes From family favourites to NEW Chicken Pasta 🍝, they’re awar

351 reach2026-01-08

STOPPED179d

Shop Now at Tesco

Chilled. Because parenting rarely is. Our award-winning Chilled Meals for Toddlers & Kids are now available exclusively at Tesco. Perfect for those busy days when you need a helping hand - delicious dinners at the speed of life (ready in just 2.5 minutes flat!

63 reach2026-01-07

STOPPED174d

7 DAY FREE TRIAL

NEVER RUN OUT OF MEAL IDEAS AGAIN! Stuck in a meal rut? Download the No.1 Baby & Toddler Recipe App and unlock over 1,300 tried & tested recipes, with new ones added every week! From weaning to toddler and family meals, it's all at your fingertips. Start your

301.6K reach2025-07-24

STOPPED144d

Available exclusively at Tesco

129.5K reach2026-01-06

STOPPED143d

Available exclusively at Tesco

My award-winning meals...here for you when your meeting runs over, the traffic's nose-to-tail, and where dinner is somewhere between swimming and football practice 🏊⚽ Kid-approved, goodness-packed meals inspired by my cookbook favourites. The best part? They’

2.2K reach2026-01-06

About this estimate

Annabel Karmel sits in Consumer subscriptions and advertises on Meta. We observe 28 live creatives reaching an estimated 3.4M people, priced at the CPM each destination country actually charges and converted at the return observed for that kind of product. The result is $68,202 a month, inside a band running from $15.8K to $295.8K.

It is an estimate, not a reported figure, and Annabel Karmel has not verified it.

How the number is made

Own Annabel Karmel?

Verify the domain and this page comes down within a day. Everything on it is already public disclosure, but that is not a reason to be difficult about it.